I've noticed that lots of MLP based stuff are promoted or helped with patreons and kickstarters.
Like: Pay X amount of money (one or multiple time), and soon or later the game will be released untill the Hasbro C&D it to hell and back and back to hell, to hell and back (cit. Lion from Dota 2)
And then there is me, writing more than 300 pages of stuff, for my own personal Rpg, absolutely Free of Charge from now to ever ever ever ever (and that's like 4ever - cit. Pinkie Pie)
Because it's my hobby and i'm really having a lot of fun creating it and playing it with others. okay, maybe the drawing quality isn't ultra good, but still, the game is solid and fun to play.
oh well, back to work